In the music video for Big Poppa the target audience would be a wider audience than for film trailers so a more male C2DE 14-30 year olds interested in hip hop. In the Big Poppa video the conventions of it is Patroichy as Biggie seems to look like he owns the women at the casino and is in control. The titles and graphics says the name of the song and the singer engaging with the target audience, it shows Notorious B.I.G and his 'crew' at a casino with lots of money around as this is a convention of a rap music video with a group of women around seen as objects with the men flirting with them this is to attract the 'male gaze', and a large group of men outside at the end while Biggie is walking past like he is someone people look up to. Theres also other convention which fit the rap genre as Diddy is wearing a chain round his neck and everyone looks like they are wearing quite expensive clothes as they are prestige within their music. The editing in the video is non continuity and cross cuts to different parts to match the beat of the music. The use of Biggie being in his\ own video and other famous people such a puff daddy engages the target audience as it is has another rap legend in it which the target audience would probably like the music of his too.
The mise en scene in this music video for example location show most of it happening at a casino this shows to the audience that he has alot of money from starting doing music because beofre he wasnt as privelidged also with some permormers wearing chains and money spotted around the video also show how his life has changed. The costmes in this promo show alot of masculinity because all the men in it are wearing quite expsneive clothes and Biggie is staring diretly into the camera while singing to become more personal with the audience, hes also seen with his 'gang' this connotes power to the audience and that they shouldnt be messed with. The lighting in this trailer is high key to connote happiness however when they are dancing in te casino/club it is a mixture because theres coloured lights used this makes it match to the beat of the music depending on the lighting. The props used in this video were the use of loads of champagne bottles/ different alcohols and tons of money in peoples hands this connotes to the audience that all of his friends are well off and him himself is a ladies man. Theres also a hot tub in the casino they are in which is also connoting how well of they are and P Diddy is in there with a bunch of girls showing that they are popular with the lades because of how famous and rich they are.
In comparison I will compare this to a film trailer which is the film 'Split' the director and producer is M. Night Shymalan. The films production company was Blinding Edge Pictures/ Blumhouse Productions and was distributed by Universal Pictures.
In the film trailer for the movie split the purpose of it is to entertain their 15-25 audience range both male and female. There isn't many title and graphics for example the actors playing it only "Split" at the end of the trailer connoting what the film is called therefore reminding the audience. The graphics throughout the trailer show the location as very abandoned and dangerous this is telling the audience what type of genre it is- a horror/thriller. The transitions in the beginning of the trailer start off with a fade in to connote the beginning of the trailer, also there’s a lot of use with cuts as it shows what’s happening and as this film is very fast paced it is the most common used transition throughout the trailer. Non continuity is used in this trailer in order to keep the audience engaged as it cross cuts very quickly to different parts of the story this engages the target audience because the film makers already know the demographics of the target audience so what type of film they like which would be horror and all trailers for horror are quite similar in which angles/shots/ sound. The use of actors in the trailer get a wider target audience also because fans of the actors in it would come see the film therefore this also engages with the targets audience. There is some non-diegetic sound in the trailer when the actors aren't speaking for example incidental music which is most commonly used in horror films to enhance on the atmosphere. However the use of diegetic sound for example dialogue is mostly used by the protagonist to show a sense of patriarchy that he is in charge of these three girls and they are seen as objects in his plan to escape.
Mise en Scene wise there is a lot of different costumes in the trailer because the protagonist has over 23 different personalities therefore the director is trying to get as many in the trailer as possible to show the audience what the film is about. The three main girls who are kidnapped in the trailer are all dressed in typical female clothing to represent that they are just normal girls. As Split is a horror/thriller the lighting used throughout most of the trailer is low key as it is used to nerve the audience however, a couple scenes throughout the trailer show the location is a more high key lighting at around 1 minute 28 seconds this is there to represent confusion to the audience and contrast between the light and dark.
This promo is suitable for its target audience because it isn’t using any bad language or reference to drugs/ discrimination etc. it just shows some violence of the protagonist imprisoning these young girls and gun use but these conventions make it suitable for its film classification of a 15. It is also suitable to entertain the audience with a promo because it is very quick paced therefore getting the audience excited about what is going to happen giving them escapism for a short time out of reality which was theorised by Denis Mqauil. In comparison a music video for example Notorious B.I.G song Big Poppa is good to promote the release of a song because it is gathering its target audience through the conventions of what is happening in the video which will have to be suitable for the artist’s target audience and match with the genre of music it is, it would also use escapism like the Split trailer In the music video for Big Poppa as it is allowing their audience to forget about everything else and zone into the music.
This promo is on Youtube and is talking about how to vote in the UK election in Birmingham and was published by the Birmingham city council. The purpose of this promo is to educate and inform to the audience of 18 year olds from Birmingham how to vote. Although the taget audience is 18 year olds it could also be targeted at older people who havent registerred to vote yet and gives the comntact details of the Birmingham city council for those watching the promo and are still needing information.
The editing techniques used throughout this promo is usually cuts as the production company is an independent council company whose main focus isnt producing adverts so they are using the basics while still getting their point across. When one of the women are talking to a polling person it does use shot reverse shot to mix it up abit and show to the audience that they aware talking to eachother. The location of this promo is of course Birmingham and in local polling stations across the city to keep with their point of remebering to vote. The costumes used in this promo are just normal clothes this signifies that you dont need to get dressed to vote as it only takes a minute or two and theres no need to look smart for it.
The sound used in this promo is non diegetic music in the background of the man talking in the beginning this makes it more interesting instead of just someone talking. The music carries on throughout the promo til the end keeping the consitency clear and has dialogue on top of it explaining how to vote.
This promo is suitable for its target audience because it is using teacher to student mode of address and the target audience is 18 year olds which are still in school/college or left this makes the promo seem more professional. It is also suitable to inform the audience because it differs from music videos and film trailers as they use different language to target their audience as with alot of other conventions of it like the trailer is for being educated rather than entertainment so it doesn't show anything happening which will give you audience pleasures as Rick Altman theorised, however a music and film video will.
In comparison a film trailer is good to promote the release of a film because it shows conventions of a film trailer and is to entertain the audience rather than educate, they use more excitement and enigma codes to attract the audience based on the genre of film. As the promo for Birmingham City council is almost like a trailer as it is showing us a wider subject within a small amount of time, although instead of entertaining the audience and making them want to watch the film on a film trailer for example this promo for Birmingham is informing the audience and showing them how to vote.
In comparison, The purpose of this promo differs from a music video for example Big Poppa, this is because it shows a different purpose, the purpose of a music video is generally to entertain and to sell their music for their audience, however the promo above is to educate and inform. Big Poppa shows entertainment through the use of codes and conventions, one example having fast and upbeat shots to match with the audio. Unlike in this promo above educating the audience in Birmingham the shots are shown for quite a while and match with the audio which is different to music video which has fast shots what lasts a couple of seconds and jumps to the next shots, using a variety of angles to make the video more interesting.
