Eclipse – The Ashfields
JESS WATSON , MONIQUE BROOKS AND EVIE MILNES
I have been asked to create a new music video for an original band or to create a film trailer for an upcoming band. Our group have chosen to create a music video. So therefore, we are going to write a proposal and pitch our idea to the client.
TARGET AUDIENCE
The target audience we have chosen is a young target audience of 12-21. We have chosen a young audience because we are young so I feel as though when we are writing the script and creating the characters we will be able to relate to our audience and this needs to be done because the audience need to be able to see themselves in some way and relate to the characters. The social grading of the audience will be C2DE and this is because most young people do not have a lot of disposable income so therefore neither do our characters and by doing this it allows the audience to connect with the characters and because there are props used that may be seen to fit more into the social grading of C2DE than ABC1 such as drinking alcohol in fields, this is stereotypically seen to be something that the people of the category C2DE would do in comparison to ABC1.
Marketing and Advertisement
If we was to advertise our music video to reach the target audience we would give it our client which is the Ashfeilds where they can promote their music video on their social medias for example Facebook, Twitter, Instagram, and on their Youtube channel, this would be good for them to advertise it to reach their target audience as they already have a following fan base so will be easy marketing. We as a group can also market to their target audience as we are within their target audience range and can share it on our social medias for example Facebook, Twitter and Instagram to get the client a wider fan base. Social media is the most affecting way of marketing their music video promo because of this young age of 12-21 they most commonly all use social medias and own them so wit would be easily accessible for their target audience to view it.
GENRE
The genre of the song we have chosen is Indie Rock and we have chosen this because I feel as though our group relate to this genre of music the most so therefore will be able to create a realistic storyline that would have conventions of a Indie Rock music video. Our band we sourced is although an Indie Rock band and their song Eclipse has conventions of this genre throughout the lyrics.
MUSIC VIDEO SYNOPSIS AND HOW IT RELATES TO THE BRIEF
The music video is going to be a couple within the group. However, the becomes an enigma within the music video and arguments began to happen. Towards the end of the music video the group are back together being happy again and the music video becomes a utopia. This relates to the audience because this is a narrative that will happen often in young people's friendship groups so therefore they will be able to relate to the video. We have chosen a new upcoming band which is why the music video relates to the brief because the brief asks for a new music video / trailer.
KEY MILESTONES
Sony 4K Recording Camera
Velbon Tripod
LED panel lighting
PROPS AND MODELS
Models / Actors :
Lorna , Dan , Charlie , Evie , Jess , Monique
Props :
Wine , Cigarettes , umbrella , skateboard
HEALTH AND SAFETY CONSIDERATIONS.
We will be filming one of the scenes near a road so we will need to make sure our actors are not close to the road because this could cause an accident / injury. When filming indoors we will make sure that there are no loose wires around because if there were the actors could trip over the wires and injury themselves and this could lead to a postpone of the film. Also because we are filming near a stage there will be heavy equipment which could fall on us when filming therefore we would need to make sure they are stable and not stand near anything which could be a hazard.
LEGAL AND ETHICAL CONSIDERATIONS.
Legal issues
copyright patents act (1988)
intellectual property
Libel
Slander
Data protection act
Freedom of information.
Ethical issues
Discrimination
Offensive
Prejudice
how you will represent people and places
harmful
Stereotypes
It would be a legal issue for our promo so we would have to address this by getting permission off the band to use their song for the video. Also by getting them to sign and release and consent form to feature them in the video and get their permission for it. For example we would not be able to use a song that we do not have permission for because if we do this it could lead to the band of whoever song it is getting in contact with us and complain about the it being copyrighted and then this would lead to us having to take the video down.
It is relevant to this promo because my group could get done for taking the bands song and using them in the video. This can be address by getting permission off them. We would have to protect our work because it is out work. But by getting permission from the band we are solving this by not getting done for copyright but also are able to take the credit for our own work and use it as our property.
Also we need permission from locations to use them in the video. If we end up getting the bands contact details we will have to keep that information safe and protect it because its their personal information.
The BBFC ( British Board of Film Classification ) are an organisation that classify film and videos. This is needed as people of a young age could be revealed to inappropriate content and this could then also lead to complaints being made towards the film / video however BBFC stop this from happening as if anyway was to go to the cinema to see a film they would need ID to be able to purchase a ticket to see the film. Because it is only 12 we would not include anything that would fit into a higher category.
OFCOM ( Office of Communication ) also regulate video alongside other things such as TV and Radio. For the music video we would need to follow the rules of OFCOM so that the video is not taken down or reported. We would need to apply this to the music video because it is important that the video is appropriate for the audience and we need to make sure that the footage is not inappropriate and offensive.
Based on our promo for Eclipse by the Ashfields people could be misrepresented for example the main protagonist who is in love with the girl as he could be seen as obsessive and thinking about the girl all day scrolling through her Instagram which could show to the audience that he is obsessed with her. The places we are filming for our promo could be misrepresented as we are using the amphitheatre which is meant to be represented as an open air venue used for entertainment and sports, however if we get people in the background we would need to make sure there's nobody drinking etc or misrepresenting the atmosphere of the amphitheatre.
For our promo for the Ashfield's we would need to seek copyright for the Eclipse audio even though we are using them as our band we will still need permission to use it from their manager also who would be in full charge even though the band may allow us to use it isn't up to them. We will get the actors and the band to sign release and consent forms so that this is evidence of their permission.
Based on our promo for the Ashfield's we would need royalties for the intellectual property for the houses we used for our promo needing permission to be able to film in that certain location. We wouldn't need to get permission for our outdoor locations like he amphitheatre however as it isn't anyone's property.
We will plan for our promo to entertain the audience but to also promote the song and the band. It will appeal to the audience because the people that appear in the video could be seen as ideal self.
No comments:
Post a Comment