LO1: Promo Tasks

1. The target audience is for 18 year olds because it is telling you how to vote and you can start at 18 however it could also  be targeted as  people older than that who didn't register to vote when they turned 18. It is also targeted at the people of Birmingham because it gives the contact details of the city council.
2. The audience are addressed formally because it is a promo for voting and needs to be professional so the audience take what they are saying seriously therefore teacher to student.
3. Editing techniques such as cut are used in this promo and shot reverse shot when talking to the polling woman
4. This is an informative piece because it is all factual

1. This video differs to the Birmingham city council one because the man talking is using received pronunciation as he is talking to a wider audience and he is talking at you instead of to you
2. The similarities between the two promos is that they are both talking about something which has facts in and both use music 
3. The differences are that rolls royce uses graphics throughout the whole video and the difference in accent, also the camera work is different.