The film trailer I am comparing is the film 'Split' the director and producer is M. Night Shymalan. The films production company was Blinding Edge Pictures/ Blumhouse Productions and was distributed by Universal Pictures.
In the film trailer for the movie split the purpose of it is to entertain their 15-25 audience range both male and female. There isn't many title and graphics for example the actors playing it only "Split" at the end of the trailer connoting what the film is called therefore reminding the audience. The graphics throughout the trailer show the location as very abandoned and dangerous this is telling the audience what type of genre it is- a horror/thriller. The transitions in the beginning of the trailer start off with a fade in to connote the beginning of the trailer, also there’s a lot of use with cuts as it shows what’s happening and as this film is very fast paced it is the most common used transition throughout the trailer. Non continuity is used in this trailer in order to keep the audience engaged as it cross cuts very quickly to different parts of the story this engages the target audience because the film makers already know the demographics of the target audience so what type of film they like which would be horror and all trailers for horror are quite similar in which angles/shots/ sound. The use of actors in the trailer get a wider target audience also because fans of the actors in it would come see the film therefore this also engages with the targets audience. There is some non-diegetic sound in the trailer when the actors aren't speaking for example incidental music which is most commonly used in horror films to enhance on the atmosphere. However the use of diegetic sound for example dialogue is mostly used by the protagonist to show a sense of patriarchy that he is in charge of these three girls and they are seen as objects in his plan to escape.
Mise en Scene wise there is a lot of different costumes in the trailer because the protagonist has over 23 different personalities therefore the director is trying to get as many in the trailer as possible to show the audience what the film is about. The three main girls who are kidnapped in the trailer are all dressed in typical female clothing to represent that they are just normal girls. As Split is a horror/thriller the lighting used throughout most of the trailer is low key as it is used to nerve the audience however, a couple scenes throughout the trailer show the location is a more high key lighting at around 1 minute 28 seconds this is there to represent confusion to the audience and contrast between the light and dark.
This promo is suitable for its target audience because it isn’t using any bad language or reference to drugs/ discrimination etc. it just shows some violence of the protagonist imprisoning these young girls and gun use but these conventions make it suitable for its film classification of a 15. It is also suitable to entertain the audience with a promo because it is very quick paced therefore getting the audience excited about what is going to happen giving them escapism for a short time out of reality which was theorised by Denis Mqauil. In comparison a music video is good to promote the release of a song because it is gathering its target audience through the conventions of what is happening in the video which will have to be suitable for the artist’s target audience and match with the genre of music it is, it would also use escapism like the Split trailer depending on what the of music it is as it is allowing their audience to forget about everything else and zone into the music.
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The film trailer I am comparing is Bad Neighbours 2: Sorority Rising, the director is Nicholas Stoller and was produced by Seth Rogen, Evan Goldberg and James Weaver. Universal Pictures distributed bad neighbours 2, which is the same as the first comparison movie 'Split'.
In the film trailer for Bad Neighbours 2 the purpose of it is to entertain their 15-25 audience similar to split. In the film trailer for the movie bad neighbours two, there is a few titles throughout the trailer for example at 0.43 onwards it starts with 'NU NEIGHBOURS'. This engages the target audience because it is commonly seen in comedy genres and at the end saying the name of the film and 'Summer 2016' reminding the audience of when it is due to come out therefore getting more excited about it. The graphics in the trailer show the storyline as it almost like a comedy action movie with the sorority girls fighting with the married couple this shows a sense of matriarchy in the trailer because the girls are seen as vicious and how men should be stereotyped as. The graphics show women in bikinis to be seen as hot this is attracting a more male audience, however then Zac Efron topless this will the attract a more female audience therefore Bad Neighbours 2 have a quite wide target audience. The editing techniques used in this trailer are non-continuity however it isn’t as cross cut as horror films or action like 'Split', because it is there to be telling a story as it is a comedy it needs to have alot of dialogue in to attract the right target audience. The trailer is using editing techniques such as fading in with the film ratings sign and then cuts to the sorority girls with non-diegetic sound in the background playing 'Feel so close' which is an upbeat song to match with the atmosphere of the film trailer. There’s also a few cuts used in the trailer to connote to another sequence however there is not as many as other genres of films would be. The use of big actors throughout the trailer engage the target audience because they will have a large following group who would watch most films with them in. There is a large amount of diegetic sound in this trailer because the audience wouldn’t really know what was happening without it as action films can get away with it as there’s a lot of fighting therefore more non diegetic sound.
Mise en Scene for the promo for 'Bad neighbours 2: Sorority Rules have many different conventions. The costumes used in this trailer are women in bikinis and short clothing to represent them as a stereotypical female and that the film was in summer and released in summer. In comparison to 'Split' where the females were dressed appropriate for what genre of film it was, however the men in the trailer were all dressed appropriate except Zac Efron who played a major part in the film he was seen as the helper and also the eye candy for the female audience. The lighting in this promo was all high key as this is a convention for comedy genres it usually has no effect on the overall structure of the film but it is representing the film as a comedy and at it is based in summer it gives off this vibe due to the lighting. There is little time when it shows the location in a darker setting unless there was a party going on or at night, which has no dramatic effect on the promo.
This promo is suitable for its target audience of 15+ because it has little violence unless it was done in a comedic way and no major swearing, which is not suitable for a younger audience therefore why the film has a BBFC rating of 15+. Therefore, the promo is suitable to entertain the audience via the comedic values. In comparison, a music video is good to promote the release of a new song because it has less conventions of a film trailer so less bbfc rules would be used, depending on what genre of music it was. Also if the music video was a 15 like this trailer for Bad neighbors 2 it would differ in what type of conventions it used for example if it was rap you would see money, chains, mansions and a luxury lifestyle these conventions aren’t used in a film trailer however they would both be suitable for their target audience
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