LO1: Understand the purpose of audio visuals promos

You need to understand the different conventions associated with products created for different purposes.

1. Entertain (e.g film trailer)
2. Inform (e.g public service information)
3. Educate (e.g online software turorials)
4. Promote/Advertise (e.g music videos/ idents)

Find an example of each of these audio visual promo types and identify,

• The type of product
• The target audience
• Where it is distributed
• How visuals and audio are used to communicate the purpose
• The length of the promo

1. https://www.youtube.com/watch?v=nZ5tqzw841s is a film trailer to entertain the audience. The target audience is 15- 25 and could be for both male and female. Baywatch was distributed by paramount pictures. The visuals in the trailer show alot of male nudity and sex appeal to entertain the audience and the audio is more diegetic sound of the characters talking and non dietetic of Biggie smalls playing in the background. The length of the official trailer is 2 minutes 37 seconds

     

2. https://www.youtube.com/watch?v=A8syQeFtBKc

This is a PSA advert to inform the audience about gun violence. The target audience for this advert is school children as this is an American advert gun use is big there also with school shootings e.g what happened in the video so it is directing it at around 11-18 year olds both male and female. The visuals and audio create the purpose to inform towards the end of the video when it reveals the twist what probably came to a shock to the audience and is telling you to look out for gun violence and that it can really happen anywhere. The length of the promo is 2minutes 29 seconds

3. https://www.youtube.com/watch?v=aHYwG-DgI3E. This video is an online software tutorial on how to create your own screen captured video tutorials for free. The target audience is 16-35 as it is a wide target audience to do with both genders who use computers for work or entertainment etc. This video is distributed on youtube. The visuals for this tutorial is a screen video of the youtuber and dialogue of the man going through what to do in the video. The length of the video is 15 minutes 24 seconds

4.https://www.youtube.com/watch?v=_JZom_gVfuw. This is a music video for Juicy by the Notorious B.I.G, the target audience for this music video and his music is of a C2DE and more of a male tragte audience who listen to rap so around 13-30 as this also has quite a big target audience because it is a music video. The video was distributed on Youtube for his fans to see and the song on CDs etc. The audio is used to communicate the purpose to advertise because he is singing the song and when his target audience hear it they might buy it online therefore promoting him. The visuals also communicate the purpose to advertise because it is a stereotypical rap video therefore attracting a wider audiencewhich will promote the product more. The length of 'Juicy' is 4 minutes 11 seconds which is the longest out of the other ones I have studied because it is a song