Our brief for this unit was to create either a music video for a local band of a film trailer, in which we chose a music video. Our music video was based around the song Eclipse from the Ashfield's who we sourced from using social medias and contacting them via email to ask if we could meet up with them to create a music video for one of their new songs. Using a band with a following base was good as we already had an audience which were mostly young teenagers- therefore we needed to create a suitable narrative for the music video. Our audience genre around a C2DE class because of their young age- which at around 14-25. Also as our client who is The Ashfield's are young is bases itself around the idea of ideal self or ideal partners by a young audience, which is great to do a promo for as it will gather a wider following for that specific audience. The genre of the band are Indie Rock which is why we chose them for the music video, as we all like to listen to that particular genre and can spot the conventions of an Indie rock video, therefore it was easier for us to have an idea of a suitable storyline.
The editing and camera work matches my promo as it suits the genre of Indie Rock with the amount of shots and angles we used. Having medium long shots in were to get the characters costume and props in which are common to that stereotype. We also used low angles of the couple together hugging, this has a connotation of happiness. The use of the low angle connote the power we are looking at them being together having a strong relationship.
When editing we used Adobe Premier which is what is used in the professional industry. We used a lot of speed up effects which were helpful in producing our music video as we wanted it to match with the beat and lyrics of the song which was fast paced. We also used the razor tool when editing our clips to make them shorter due to thow long our clips were we needed to cut them down so it wouldn't get boring and the shots would move on as fast as the song but showing the narrative through them. The razor tool also came in handy because we cut footage into different pieces and matched them up to make the video jump together which shows more excitement for the promo, but also matches with the genre of Indie Rock.
When planning my ideas in the beginning we used the ideas which we came up with at the beginning of the unit and carried them throughout finishing our script, wit on l altering a few things to suit the purpose of educating our target audience and meeting the brief to create a local based music video or a film trailer
For our narrative we chose to base it around the positives and negatives between two main characters and their relationship. We chose this because after analysing the lyrics that's the connotations we got and thought about when the writer wrote the song. Eclipse which is their name of the song is the bands new upcoming single, therefore we thought it would be great to create a music video for it to help promote their songs and band itself. Throughout the video we go against the theory of women being objects and the male gaze which is theorised by Laura Mulvey as both characters are seen as equal to each other and not one point the male protagonist is seen as higher up than the woman.
Based off the feedback we got the narrative we portrayed was relatable and easy to understand as it shows clear conventions of the ups and downs of a relationship. We also added live clips in some scenes of our music video which helped the audience know what the band looked like- it is also more interesting for the audience as they get to see a sense of how they perform when they are on stage and what kind of atmosphere they are to expect. We also show the conventions of an indie rock genre through these live clips with having a look at the equipment they use when playing and the costumes they wear for example all of them where wearing doc martens this is one of the main conventions of an indie rock based band due to the research we did and our own knowledge. Through the post production stage in editing we made surer to edit the live clips of the band performance to a monochrome filter which allows the audience to tell the narrative from the performance easily.
For our promo we used a lot of medium long shots when filming the actors this was for the audience so they were able to see the body language they showed and expressions- in order to connote the situation the actors were in as they is no dialogue to tell them what's happening- this is also shown through matching the lyrics to the shots too which tell the narrative. We also captured close ups a lot through the promo to show the facial expressions which was to allow the audience to set the mood of the scene.
Through the editing stage we used Adobe Premier this is because it is used in the professional industry and when exported can we viewed by anyone. We used tools in that software for example the speed up effects within the narrative so that it matched with the audio being fast paced and upbeat. We also used the razor tool a lot which was to cut pieces of the footage up and then were able to jump the, together which was more visually pleasing for us and the audience as it matches the audio.
In conclusion, we faced some weaknesses of our music video for example one being that we did not plan our time as well as we could have leading us to have a lot of tasks to do at once and underestimating how long the video takes to edit to get it t match the audio. If we was yo do this task again I would make sure to create more production plans and meeting minutes and following them throughout making the promo.
Tuesday, 29 May 2018
Friday, 25 May 2018
LO4: Offline edit
https://www.youtube.com/watch?v=amfLvV7vv2Y
This our offline edit for Eclipse, it shows raw footage o
This our offline edit for Eclipse, it shows raw footage o
LO4: Evidence of editing
Firstly I opened the clips that I wanted to join together to edit. This was done via Adobe Premier CC and imported the clips into a new document.
For our editing we then made sure we turned the live shots of the band black and white using the saturation button, this was to contrast between the live shots and narrative. Using this would appeal to the audience because it allows them to have visual pleasure when the video shows a contrast between scenes.
Then we put the clips together and added a dissolve into the first clip and the second clip, this made it link in nicely and run smooth into the next scene. If there was a change of location we would also use a cross dissolve. This matches the codes and conventions of a music video as they use dissolves etc in the professional industry and are used to create the meaning of entertainment for the promo.
Wednesday, 16 May 2018
LO4: Drafts
DRAFT ONE
This was one our first drafts we did when editing our music video for Eclipse. What wasn't working well was that it had missing pieces of the video which says media offline. Although there was some things what did go well on or first draft as it showed the opposition between black and white filter and the colour to separate the live shots and narrative. This therefore did meet the purpose of a music video however there was still some changes what needed to be done.
DRAFT TWO
This was our second draft which we published on Youtube. This has been edited massively since the first draft however after getting feedback from our audience we still needed to change some things. There was also audio in this draft which wasn't intentionally meant to be there so we therefore had to make our final promo as our first draft.
FINAL DRAFT
This was our final draft for Eclipse music video and our final version. We have deleted the audio that could previously be heard so therefore it now all matches up and the only audio what can be heard is the song . The lyrics also match better with the lyrics thanks they did in our first draft
LO2: Treatment
Eclipse – The Ashfields
JESS WATSON , MONIQUE BROOKS AND EVIE MILNES
I have been asked to create a new music video for an original band or to create a film trailer for an upcoming band. Our group have chosen to create a music video. So therefore, we are going to write a proposal and pitch our idea to the client.
TARGET AUDIENCE
The target audience we have chosen is a young target audience of 12-21. We have chosen a young audience because we are young so I feel as though when we are writing the script and creating the characters we will be able to relate to our audience and this needs to be done because the audience need to be able to see themselves in some way and relate to the characters. The social grading of the audience will be C2DE and this is because most young people do not have a lot of disposable income so therefore neither do our characters and by doing this it allows the audience to connect with the characters and because there are props used that may be seen to fit more into the social grading of C2DE than ABC1 such as drinking alcohol in fields, this is stereotypically seen to be something that the people of the category C2DE would do in comparison to ABC1.
Marketing and Advertisement
If we was to advertise our music video to reach the target audience we would give it our client which is the Ashfeilds where they can promote their music video on their social medias for example Facebook, Twitter, Instagram, and on their Youtube channel, this would be good for them to advertise it to reach their target audience as they already have a following fan base so will be easy marketing. We as a group can also market to their target audience as we are within their target audience range and can share it on our social medias for example Facebook, Twitter and Instagram to get the client a wider fan base. Social media is the most affecting way of marketing their music video promo because of this young age of 12-21 they most commonly all use social medias and own them so wit would be easily accessible for their target audience to view it.
GENRE
The genre of the song we have chosen is Indie Rock and we have chosen this because I feel as though our group relate to this genre of music the most so therefore will be able to create a realistic storyline that would have conventions of a Indie Rock music video. Our band we sourced is although an Indie Rock band and their song Eclipse has conventions of this genre throughout the lyrics.
MUSIC VIDEO SYNOPSIS AND HOW IT RELATES TO THE BRIEF
The music video is going to be a couple within the group. However, the becomes an enigma within the music video and arguments began to happen. Towards the end of the music video the group are back together being happy again and the music video becomes a utopia. This relates to the audience because this is a narrative that will happen often in young people's friendship groups so therefore they will be able to relate to the video. We have chosen a new upcoming band which is why the music video relates to the brief because the brief asks for a new music video / trailer.
KEY MILESTONES
Sony 4K Recording Camera
Velbon Tripod
LED panel lighting
PROPS AND MODELS
Models / Actors :
Lorna , Dan , Charlie , Evie , Jess , Monique
Props :
Wine , Cigarettes , umbrella , skateboard
HEALTH AND SAFETY CONSIDERATIONS.
We will be filming one of the scenes near a road so we will need to make sure our actors are not close to the road because this could cause an accident / injury. When filming indoors we will make sure that there are no loose wires around because if there were the actors could trip over the wires and injury themselves and this could lead to a postpone of the film. Also because we are filming near a stage there will be heavy equipment which could fall on us when filming therefore we would need to make sure they are stable and not stand near anything which could be a hazard.
LEGAL AND ETHICAL CONSIDERATIONS.
Legal issues
copyright patents act (1988)
intellectual property
Libel
Slander
Data protection act
Freedom of information.
Ethical issues
Discrimination
Offensive
Prejudice
how you will represent people and places
harmful
Stereotypes
It would be a legal issue for our promo so we would have to address this by getting permission off the band to use their song for the video. Also by getting them to sign and release and consent form to feature them in the video and get their permission for it. For example we would not be able to use a song that we do not have permission for because if we do this it could lead to the band of whoever song it is getting in contact with us and complain about the it being copyrighted and then this would lead to us having to take the video down.
It is relevant to this promo because my group could get done for taking the bands song and using them in the video. This can be address by getting permission off them. We would have to protect our work because it is out work. But by getting permission from the band we are solving this by not getting done for copyright but also are able to take the credit for our own work and use it as our property.
Also we need permission from locations to use them in the video. If we end up getting the bands contact details we will have to keep that information safe and protect it because its their personal information.
The BBFC ( British Board of Film Classification ) are an organisation that classify film and videos. This is needed as people of a young age could be revealed to inappropriate content and this could then also lead to complaints being made towards the film / video however BBFC stop this from happening as if anyway was to go to the cinema to see a film they would need ID to be able to purchase a ticket to see the film. Because it is only 12 we would not include anything that would fit into a higher category.
OFCOM ( Office of Communication ) also regulate video alongside other things such as TV and Radio. For the music video we would need to follow the rules of OFCOM so that the video is not taken down or reported. We would need to apply this to the music video because it is important that the video is appropriate for the audience and we need to make sure that the footage is not inappropriate and offensive.
Based on our promo for Eclipse by the Ashfields people could be misrepresented for example the main protagonist who is in love with the girl as he could be seen as obsessive and thinking about the girl all day scrolling through her Instagram which could show to the audience that he is obsessed with her. The places we are filming for our promo could be misrepresented as we are using the amphitheatre which is meant to be represented as an open air venue used for entertainment and sports, however if we get people in the background we would need to make sure there's nobody drinking etc or misrepresenting the atmosphere of the amphitheatre.
For our promo for the Ashfield's we would need to seek copyright for the Eclipse audio even though we are using them as our band we will still need permission to use it from their manager also who would be in full charge even though the band may allow us to use it isn't up to them. We will get the actors and the band to sign release and consent forms so that this is evidence of their permission.
Based on our promo for the Ashfield's we would need royalties for the intellectual property for the houses we used for our promo needing permission to be able to film in that certain location. We wouldn't need to get permission for our outdoor locations like he amphitheatre however as it isn't anyone's property.
We will plan for our promo to entertain the audience but to also promote the song and the band. It will appeal to the audience because the people that appear in the video could be seen as ideal self.
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The genre of Eclipse (the music video we have created) is an Indie Rock song . So therefore we used inspiration from the 1975 music video ... -
Our brief for this unit was to create either a music video for a local band of a film trailer, in which we chose a music video. Our music vi...
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This was on our storyboard to have a similar shot of the band The Ashfields playing their gig we attended playing the start ...