LO4: Evidence of editing

Firstly I opened the clips that I wanted to join together to edit. This was done via Adobe Premier CC and imported the clips into a new document.

We then selected the clips we was using and dragged them into our document, these were the live clips which we selected. We would use the razor tool then to edit the shots down and make them jump bit to match with the audio.

For our editing we then made sure we turned the live shots of the band black and white using the saturation button, this was to contrast between the live shots and narrative. Using this would appeal to the audience because it allows them to have visual pleasure when the video shows a contrast between scenes.

Then we put the clips together and added a dissolve into the first clip and the second clip, this made it link in nicely and run smooth into the next scene. If there was a change of location we would also use a cross dissolve. This matches the codes and conventions of a music video as they use dissolves etc in the professional industry and are used to create the meaning of entertainment for the promo.